Senior SEO Expert / SEO Lead

We are seeking a Senior SEO Expert / SEO Lead with 5–8+ years of B2B SEO experience to drive organic growth, search visibility, and lead generation. The ideal candidate should have expertise in technical SEO, content strategy, analytics, and AI-driven SEO practices including AEO and GEO. Experience in SaaS, IT services, AI, or technology industries along with hands-on knowledge of SEO tools, GA4, and Search Console is preferred.

Key Responsibilities:

  • Develop and execute end-to-end B2B SEO strategies aligned with business goals, pipeline growth, and lead generation targets.
  • Lead organic growth initiatives across website traffic, keyword rankings, conversions, and inbound lead acquisition.
  • Own SEO roadmap covering on-page, off-page, technical SEO, content SEO, local SEO, and enterprise SEO initiatives.
  • Conduct advanced keyword research, search intent analysis, competitor benchmarking, and content gap analysis for B2B audiences.
  • Define and implement SEO strategies for service pages, landing pages, blogs, case studies, whitepapers, and solution pages.
  • Drive topical authority and content clustering strategies to improve search visibility and engagement.
  • Collaborate with content, design, development, product, and marketing teams to ensure SEO best practices are implemented.
  • Optimize conversion-focused SEO strategies for lead generation and marketing qualified leads (MQLs).
  • Monitor and improve website performance using GA4, Google Search Console, GTM, and SEO analytics tools.
  • Develop backlink acquisition and digital PR strategies to improve domain authority and organic rankings.
  • Create SEO performance dashboards, reports, and executive-level insights with actionable recommendations.
  • Track industry trends, Google algorithm updates, AI search evolution, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) strategies.
  • Optimize content for AI-driven search experiences, featured snippets, zero-click searches, and conversational search queries.
  • Working knowledge on paid advertising platforms - Google Ads, LinkedIn Ads, Microsoft Ads and other third party is an added advantage.
  • Ensure SEO compliance across CMS platforms and maintain website health through continuous audits and monitoring.

Required skills:

  • 5 - 8+ years of hands-on experience in B2B SEO, organic growth, and lead generation strategies.
  • Strong expertise in on-page SEO, off-page SEO, technical SEO, and content optimization.
  • Proven experience in driving organic traffic growth, keyword rankings, and conversion improvements for B2B websites.
  • Experience with SEO tools such as SEMrush, Ahrefs, Screaming Frog, Moz, Surfer SEO, and more.
  • Strong keyword research and search intent mapping capabilities for enterprise/B2B audiences.
  • Experience creating and executing content SEO strategies focused on thought leadership and lead generation.
  • Knowledge of AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and AI search optimization techniques.
  • Familiarity with AI-powered SEO tools and content optimization platforms.
  • Experience in SaaS, IT services, AI, automation, cloud, or technology-focused B2B industries is preferred.

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