Chatbot Trends for SMBs: How to Stay Ahead of the Curve in 2023
The new year is the perfect time for businesses to take stock of accomplishments and plan ahead. Since the pandemic, many companies have turned to digitization to meet customers’ evolving needs and adapt to shifting markets. As a result, chatbots have become a vital customer-facing lifeline for many companies, including small and medium businesses (SMBs). […]
3 Things I Wish I Knew When Getting My First Chatbot
Lately, every time I visit a website on the internet, I’m greeted by this conversational agent called a chatbot. Sometimes it takes on the disguise of a human like Flo or Jack. Other times the chatbot looks like a robot and reminds me it’s not a human. But in both cases, that bubble is engaging […]
Banks are Overwhelmed and Chatbots are the Cure
There once was a time where droves of people filled the bank lines on payday Fridays. Now, those same buildings are eerily empty, collecting dust in a still silence. No one visits the bank anymore. At least not the buildings where you can talk to real life people. Instead, banks are urging their customers to […]
Augmented Reality: The Future Is Here. Is Your Retail Business Ready for the Change?
An interesting challenge awaiting the retail industry is exploring its usage in enhancing customer engagement and subsequently experience. And, Augmented Reality (AR) is conferred as the best choice for improving the in-store and online customer engagement experience. In an interview with the Vogue, Apple’s Tim Cook revealed that Augmented Reality will transform almost all the industry […]
Virtual Reality App for Multiple Industries – Making Today’s Businesses Work Smarter[Infographic]
Virtual Reality is really taking off as it provides us with endless possibilities for every business in the world. Those companies in the VR market, leveraging the power of this next-generation technology are experiencing massive growth and sales. A report from leading statistics portal Statista points out the virtual reality market is estimated to reach a value […]
Digital Marketing For Financial Services
Executing digital marketing for financial services have become even more crucial than they once used to be. If you pay close attention to your inbox, you will see that you get more emails from financial companies (promoting their services or products) than any other sector. But the creative factor across most financial services are generally […]
10 Free Email Marketing Tools To Help Your Campaign
Is email marketing what it really used to be? No. It is even better. Many perceive email marketing to be an archaic methodology of reaching out to people, a process that is long redundant in the age of AI, social media, and SEO marketing. However, if the phrase “Old is Gold” stands to be true, […]
Introduction To Chatbots And How To Test Them
Introduction: Chatbots, also known as conversational agents, are designed with the help of AI (Artificial Intelligence) software. They simulate a conversation (or a chat) with users in a natural language via messaging applications, websites, mobile apps, or phone. There are two primary ways chatbots are offered to visitors: Web-based applications Standalone applications Chatbots represent a […]
Email Marketing Best Practices: 10 Tips For Great Emails
Now that instant messaging platforms and social media networks have deep-rooted our day-to-day lives, it doesn’t mean emails are dead. Recent study reports from both B2C & B2B markets have shown the value and power of emails. You will be fascinated to read the fact that about 205 billion emails are sent every day. And […]
10 Best Practices for Building Conversational Chatbots
Chatbots are all the rage today, thanks to the unparalleled customer engagement they deliver. Businesses utilizing this digital innovation are growing at breakneck speed. The most fascinating aspect of a chatbot is the engagement created with users through smart and lively conversations. But remember, not all businesses have a right strategy for creating bot conversations and […]